Content marketing fundamentals
Content curation is the process of sorting through the vast amounts of content you have to share and presenting it in a meaningful and organized way around a specific theme. The work involves reviewing content, sorting through it, arranging it so it makes sense, then lastly publishing information.
You will want to use a variety of methods to fit your needs. So aggregation, refining, boosting and programming are all important to keep in mind. By curating your content you can help build your relationships with key influencers and you can test the content to see what has traction with your audience.
It’s important to know that it’s not about quantity but more the quality of your original content. Don’t reinvent the wheel, what resources do you already have in your tool kit, how can you repurpose them ?
