#1 Video Marketing Continues to Dominate. 
Think about not only your company profile but video testimonials as well. They provide users with the experience of another customer who purchased your product or service, but these word-of-mouth recommendations instill trust in prospects.
Be sure to embed your videos on your home and product pages, keep visitors engaged and make them short and to the point.

#2 What is Your Message
Your website is about the user — not you. Think about why they are there and what they are looking for. Consider how they navigate through your website, is your content digestible?

#3 Focus On The User Experience
Be sure your site has a similar experience whether it’s a website, mobile phone or tablet.
Ensure it loads quickly.
Don’t forget your call to actions!
Be sure it’s easy to navigate.
Take advantage of strategic pop-ups to capture user’s attention and improve conversions.

#4 Consider The Right Navigation For Your Audience
Should you use the hamburger menu, or have a list of options; this is where it’s good to know your audience. Only 52% of users over the age of 45 even know what the hamburger icon means.

#5 Create Content That Captivates Your Audience
Have content that captivates the audience and prompts them to take action. Place calls to action directly under your promotional offer, blog post, free trial or demo products.

#6 Subtle but Rich Animations Get Attention
Entice users with visual elements that pop up or change upon hovering or scrolling back and forth. Keep in mind; animations are meant to enhance the user experience, not take it over.

#7 Just Cause You Built It, Doesn’t Mean They Will Come
You can put every bell and whistle on a site that you want, but unless you are driving people to your site through Search Engine Optimization, Email Campaigns, Online and Print advertising, and other brand identification techniques, you are wasting money and resources on content that is going to be barely seen.

#8 Be Data Driven
Google Analytics … Google Analytics … Google Analytics. Make choices that are grounded in data.

#9 Know That People Look
From potential clients, business partners and those that want to sell you stuff; all of them will visit your site looking for information on you. Don’t design it and put it on a shelf.

#10 Responsive Web Design Is A Must
Google won’t even look at your website if it’s not mobile responsive, meaning the site scales to size. If you’re going to compete, and attract traffic, your website must provide users with a similar experience (if not the same) on all platforms.